Hi, I‘m Jenny.
I’m a writer, surfer, app-builder, mom and a woman firmly in the “in-between” stage of life.
For nearly a decade, I tried to write my way into clarity. I’d sit in front of a blank page thinking if I could just figure out who I was becoming, maybe I’d feel like myself again. Instead, I mostly got stuck circling the same questions, the same doubts, the same things I wasn’t quite ready to say out loud.
Shifts & Swells started because I needed it. A better way to reflect, for me and for every woman somewhere between who she was and who she’s becoming.
I’ve spent 20 years building apps, designing products, and occasionally succeeding at both. I’ve sold apps, raised a son, rebooted my life more than once, and started surfing in my 30s, which taught me more about identity shifts and life than any book ever did. The ocean’s where I learned to trust the slow work, to show up without needing to prove anything, and to take small brave steps toward the person I actually want to be.
This project is my way of offering that same space to other women.
Shifts & Swells isn’t a journal and it’s not therapy. It’s a noticing practice — a place to land, someone witnessing your becoming. The prompts in the app reflect what I write about in my essays: identity transitions, doubt cycles, boundaries, agency, slowing down, and the courage it takes to stop performing and start telling the truth.
I built this app because I needed it. The essays exist for the same reason.
Together, they’re companionship for women who are tired of hustle culture, tired of pretending, and ready to figure out who they actually are.
If you’re here, you’re probably in a shift of your own. Welcome. There’s nothing wrong with the in-between. It’s where things get interesting.
— Jenny